![]() The index considers government effectiveness, environment appeal and economic development and analyses the stakeholders’ engagement with cities. Despite being the fourth most familiar city worldwide after Paris, London and Rome, New York was ranked only 24 th among 56 cities in the 2018 City RepTrak®. When it comes to reputation, the city doesn’t perform so well. However, according to the Index, New York failed to maintain its score in Cultural Interaction indicators due to a decrease in the number of world-class cultural events, where it was outscored by London. The city ranks 8 th for cultivating global talent in the World’s Top Universities ranking. The city managed to increase its scores for nominal GDP and GDP growth rate. Ranked 2 nd (after London) in the Global Power City Index (2019), New York received the highest scores both in the Economy and R&D dimensions. New York’s global influence and reputation With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data. New York’s reputation and global influence.New York was one of the first cities to develop a formalized branding strategy, having benefited greatly from the “I Love New York” campaign, developed by the state of New York in 1977 (the city of New York doesn’t actually own the rights nor does it use the slogan itself).īut how is New York doing according to international rankings measuring reputation, sustainability and innovation? With many of the largest creative events taking place in the city, world-renowned landmarks and tons of references in music and pop culture, New York has arguably one of the strongest city brands. New York, considered America’s cultural mecca and global financial hub, has won over the years the title of capital of the world.
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